Ease of Generating Reasons
Three, seven-point statements are used to measure how easily a person completed a task in which he/she was supposed to provide reasons for doing something. In Tybout et al.
View ArticleChoice Difficulty
The three item, nine-point Likert-type scale measures the relative ease a consumer experienced in selecting one product from among several and confidence that the decision could be explained to som
View ArticlePreference Clarity
Using four, seven-point items, this scale measures a consumer's ability to explain the reasons why a particular brand or type of product is preferred.
View ArticleDeal Exclusivity Justification
The scale uses three, nine-point semantic differentials to measure how much a person believes he/she deserves a special offer (sales promotion) made by a business rather than it being unwarran
View ArticleEase of Justifying a Moral Position
This Likert-type scale measures the degree of comfort and confidence a person feels regarding a statement he/she has written defending a moral stance taken on a subject.
View ArticleDeservingness (Special Purchase for Self)
How much a person believes that, as a result of some accomplishment or experience, he/she is justified in buying something for self as a reward is measured by five, seven-point items.
View ArticleNorm Reasonability
Four, seven-point Likert-type items measure to what degree a person believes that a social standard of a particular group of people makes sense and is of benefit to them. The norm is not stat
View ArticleValidity
The degree to which a person believes that an attitude, behavior, or object is acceptable and correct based on an apparent consensus of opinion or behavior is measured with five, seven-point items.
View ArticleReview Fairness
Four, seven-point Likert-type items are used to measure how much a person believes that a particular review is reasonable and justified.
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